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Leveraging AI and Gamification to Improve Candidate Assessment Experience at Procter & Gamble

Creating an Interactive, Mobile-Optimized, Candidate-Focused Approach to Cognitive Capability Testing

Procter & Gamble (P&G) has long been a global leader in using assessments to identify and nurture talent. Willingness to experiment helps the company maintain that strength. P&G is always eager to find new ways to improve the candidate experience while maintaining the validity of its testing in a digital environment.

With over one million candidates applying to P&G each year, its assessment process needs to be efficient as well as robust, validated and modern. Therefore, the company harnessed the power of AI and gamification to create a new interactive, scalable and mobile-optimized assessment, making use of an item generator to adapt and modify the test to each candidate.

Artificial Intelligence (AI) can play a key role in online assessment. Visit our website to find out more.

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Aon creates smart measurement solutions with valid and innovative online assessment products. Aon is globally the preferred partner for organisations who demand the best.

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