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Improving Sales Competence by Spotting Talent Early in the Application Process

October 23, 2019 Aon's Assessment Solutions

Finding out what leads to sales success and designing a new hiring process in a technology business

By using a sales-related personality questionnaire and a customized management interview, new sales hires are now selected based on their fit with the five validated internal core sales behaviors.
A business impact study carried out with a technology company showed that those who have a good fit with the core behaviors generate 36% more revenue than those with a poor fit. They also contribute 42% more profit.
This change in the selection process has led to an increase in sales revenue and profit, as well as an improved candidate and hiring manager experience.

Read this case study to learn more about sales force effectiveness and the business impact of assessment.

About the Author

Aon creates smart measurement solutions with valid and innovative online assessment products. Aon is globally the preferred partner for organisations who demand the best.

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