Using vidAssess to Increase Candidate Engagement at a Travel Firm

November 1, 2019 Aon's Assessment Solutions

Offering candidates convenience, saving time and spotting strong-fit applicants with vidAssess

A bespoke travel firm realized that it needed to update and streamline the recruiting process of its country specialists. It wanted to identify and hire those applicants with a strong-fit with the business and its values. As a result, the company expected business performance to increase and employee turnover to reduce.

The company decided to work with Aon to define what ‘great’ looks like for its specific roles and to then design an assessment process to identify the applicants with these success characteristics.

Time-saving and candidate-engaging video assessment was built into the process, together with a more structured and focused face-to-face interview approach.
The business impact study conducted as part of the design process, showed that, by hiring strong-fit rather than low-fit candidates, the business could expect to realize:

  • 41% more bookings
  • A 46% higher conversion rate from enquiry to booking
  • 15% stronger customer satisfaction.

Based on current applicant levels, the travel firm calculated that the new application and assessment approach could save 162 days per year of its recruiting time.

About the Author

Aon creates smart measurement solutions with valid and innovative online assessment products. Aon is globally the preferred partner for organisations who demand the best.

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