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Predicting Performance of Kitchen Salespeople at Elkjøp

Using Assessments to Identify High Performers

Elkjøp Nordic must ensure it recruits the very best sales staff to meet and exceed its store revenue targets. As such, it must identify those candidates with the highest sales potential. A business impact study, carried out with Aon, pinpointed its highest sales performers’ characteristics and abilities and the company can now use this information in its recruitment process.

The study also showed evidence that the highest scorers contribute 50% more to store revenue than the average scorers. Similarly, those who score lowest in the assessments contribute 58% less sales revenue than the average scoring salesperson. As a business hiring 2,000 salespeople each year, the financial benefit of recruiting only the best candidates is approximately €14.8m.

Read more about online assessment and how it can bring your sales team forward.

About the Author

Aon creates smart measurement solutions with valid and innovative online assessment products. Aon is globally the preferred partner for organisations who demand the best.

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