Ave Shalom is the Creative Director for Assessment Solutions within the Human Capital Resources business at Aon. Ave has 20 years of experience as a creative strategist, designer, and online solution developer. She has been a subject matter expert for design-driven software development and for design thinking as an aspect of human resource planning. Ave’s role at Aon involves working with product and marketing teams to create brand compliant yet novel approaches to UX/UI and marketing practices. She directs design and creative strategy for the Assessment Solutions business and contributes to content creation and ideation for both future-forward and in-the-now projects. Prior to joining Aon, she worked for Modern Survey and contracted at Ameriprise Financial. She owned a web and graphic design business, Valley Hill Design and taught digital media courses at Bethel University.
Considering the candidate experience is essential when designing talent assessments.
“Design thinking” is a concept that’s often tossed around but it’s not always understood or implemented well. Read Aon's article on how design thinking is transforming talent assessment.