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Aon-How Design Thinking is Transforming the Future of Talent Assessment-Whitepaper

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The Revolution Will be Empathetic 5 Catering to a global workforce also requires designing assessment tools that can adapt to global audiences. Empathize with All Users Balance Consistency and Flexibility Recruiting and managing a global workforce requires striking the right balance between consistency and flexibility. This consideration can include making sure that an assessment is accessible to a broad swath of the population, including those who may have challenges such as color blindness or dyslexia. Designs that rely on high contrast and avoid problematic color palettes can level the playing field for those candidates. It's also important to allow people to easily complete assessments via device-specific interactions, not just clicking with a mouse. Beyond that, great assessment design avoids presenting any information in a way that's dissociative or distracting and provides clear guidance on the next steps. It relies on natural transitions and animations that are not on top of the assessments but instead embedded in the flow of the actual tasks. That way, they don't feel like a distracting second layer, but rather they help the candidates to move through the actual tasks in a pleasant, efficient manner. Adapt to a Global Audience It's more than translating words — the design must accommodate the shapes and order of words or find ways to substitute universal iconography. An assessment cannot be perfectly designed for every audience, but a good assessment makes sure everyone who takes it has a good experience. Cultural adaptation also requires recognizing when certain concepts are not universal, and therefore not optimal for assessment. For instance, the idea of Christmas is not relevant to everyone's culture. And New Year's Day is a different date in different parts of the world. Colors can have different meanings, as well.

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