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Sales Competencies of the Future 11 Top performing companies are already using these techniques to rate and rank candidates for sales jobs and employees already in the roles. They can map these behaviors to the competencies that are specifically important to their business model, and have shown 18% higher performance in top rated reps in the example below. This creates a significant ROI for companies to proactively identify these competencies and deploy a more structured process for evaluation. Conclusion If the sales reps of the future can adapt and show the inner workings of their own shop and convey that they are being wise with their time and resources on behalf of the customer, they will be rewarded. This may make all product and/or service sales feel like solution sales in the future and slow commoditization's corrosive eff ect on growth and profi tability. In addition, it may win more respect and longevity for a function and a profession that has experienced its share of bumps and bruises over the past 50 years. How Aon Can Help Many organizations can help you assess your candidates. Many others can help you measure and work to improve employee engagement levels. Only Aon can help you take a holistic, global approach to building the ideal workforce for your organization. We understand that elite results require extraordinary talent. We can help you build that talent from assessing candidates, building strong leaders, engaging employees, and supporting it with the right human capital strategy. To learn more about Aon's Talent capabilities, please contact one of the authors listed on the Contact page.

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