Creating an Interactive, Mobile-Optimized, Candidate-Focused Approach to Cognitive Capability Testing
Procter & Gamble (P&G) has long been a global leader in using assessments to identify and nurture talent. Willingness to experiment helps the company maintain that strength. P&G is always eager to find new ways to improve the candidate experience while maintaining the validity of its testing in a digital environment.
With over one million candidates applying to P&G each year, its assessment process needs to be efficient as well as robust, validated and modern. Therefore, the company harnessed the power of AI and gamification to create a new interactive, scalable and mobile-optimized assessment, making use of an item generator to adapt and modify the test to each candidate.