Journey Mapping: Giving Employees Control of Their Careers

December 19, 2019 John McLaughlin

In a tight job market, employees hold a lot of power.

And that means your organization needs to stand out to attract and retain top talent. One key competitive factor in employee retention is building an excellent employee experience.

According to Deloitte, nearly 80% of executives recognize the importance of employee experience, but only 22% believe their companies having succeeded in differentiating it.

Employee journey mapping can help. You’ve probably already used journey mapping on your customer base, so you know how to follow and understand someone’s experiences. The same principles apply to employees. When you follow their journey at your organization, you can view the employee experience from their perspective. If there are any bumps in the road, employee journey mapping will help you find and get rid of them.

But there’s so much more to the employee experience than just the past. You can also use journey mapping to take employees into the future.

You want to retain your employees and give them an excellent experience, and your employees want opportunities for growth and movement within your organization. What if you could do both?

Mapping an employee’s journey extends to identifying potential career paths. But the key to standing out from the crowd is to give employees options. There’s more than one direction for growth, after all.

We like to think of the employee journey as a tree. It grows up, but it also branches out in different directions. Your employees will grow in the direction set by their individual goals and skill sets. Empowering your employees to make their own decisions nurtures the seeds you’ve already planted for an incredible employee experience. And empowering your employees means empowering your organization.

How are you empowering your employees to own their careers?

If you're interested in knowing more about how behaviors trump skills in the digital world, you can read the magazine "Future of HR" by Raconteur.

About the Author

John McLaughlin

John has worked for Aon’s Assessment Solutions for 10 years in a variety of roles and geographies across Europe, South America, and North America. This in-market experience combined with his current role as the global commercial director for the group leads to an in-depth knowledge of global trends impacting talent strategies across all organizations.

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