German Graduate Wins Global Competition for Most Innovative Idea to Improve HR and Recruitment

Andreas Kopp, a German graduate from Nuremburg has won the Theta Award and the top prize of €4,000 in a worldwide competition to find the best new idea for improving HR and recruitment practice.

Established by assessment specialist Aon's Assessment Solutions in 2013, the Theta Award is the only global award that aims to inspire, recognise and reward innovative ideas for new products or processes that will improve and support HR or recruitment practice.


Andreas Kopp - a business economics and HR management graduate from Georg Simon Ohm University in Nuremberg - has won the 2017 award, which was open to undergraduate and postgraduate students, interns and early-career HR and recruitment professionals.

He proposed his master thesis which dealt with the question of whether general emotions are linked with specific facial expressions. A so called ‘facial action coding system’ may help recruiters decode the facial expressions of job candidates, to make better selection decisions. He wins €4,000 which he will use to fund a doctoral thesis to continue his research. Andreas will also receive coaching and marketing support from cut-e to help him turn his idea into reality.

“We received some truly outstanding submissions for this year’s Theta Award and we congratulate all entrants and especially Andreas for winning the top prize,” said Dr Achim Preuss, Chief Technology Officer of Aon's Assessment Solutions. “We were impressed by his idea for interpreting the facial expressions of candidates and how emotions such as joy, sadness, fear or anger can affect their performance at job interviews. This could open up an entirely new area of candidate selection. We look forward to helping him to further develop his research. This year’s award entries reflected the increasing advance of technology and gamification in HR and recruitment. They demonstrate that there are some exceptional young people out there, who have extremely interesting ideas that could add value to organisations and improve life in the workplace.”

The second prize of €1,000 went to Andrea Nicoli of Italy who suggested a gamified web application that would analyse the working behaviour, communication and training needs of employees. A third place prize of €500 was awarded to a team from France, led by Florian Cordel, who are developing an advanced predictive modelling technology to provide new metrics and insights about an organisation’s employees.

The 2017 Theta Award was presented in front of 175 global HR practitioners at a networking event organised by Aon's Assessment Solutions in Hamburg, Germany, on 23 March 2017.

The first winner of the Theta Award, in 2013, was a mobile learning app that enabled individuals to document and analyse their informal learning, when and where it happened, for their own and their employer’s benefit. The 2015 winner submitted a new way of assessing the essential competencies and job knowledge of nurses and caregivers, to help recruit high quality staff and to signpost areas for development.


Aon’s Assessment Solutions is part of Aon’s global Human Capital business, helping clients achieve sustainable growth by driving business performance through people performance. Aon’s Assessment Solutions undertakes 30 million assessments each year in 90 countries and 40 languages.

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Aon creates smart measurement solutions with valid and innovative online assessment products. Aon is globally the preferred partner for organisations who demand the best.

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