Corporate purpose is evolving. With so many competitors in every industry, major organizations like Amazon and JPMorgan Chase are turning to unconventional tactics to stand out. That was the reason behind 181 of America’s largest companies coming together in August to define and sign a declaration of ethical corporate culture.
You already know the market is saturated. Consumers have many options for shopping, banking and fulfilling other needs, so promising to promote an ethical culture gives your organization a significant advantage. After all, consumers want to feel good about their choices.
But having an ethical culture can also give you a distinct advantage in attracting talent. With unemployment at an all-time low, candidates have the luxury of choice, and many choose to work for companies that have backed an ethical mission and purpose.
Building an ethical corporate culture is critical for your organization, but to be successful you need employee buy-in at all levels. You can set the tone at the top, but how do you ensure that your ethical mission will be carried out by your workforce?
It comes down to who you hire. You need to identify your candidates’ values and motivations, and assessment solutions like the ADEPT-15 can help. Personality traits can predict ethical behaviors — and behaviors that pose risks to your ethics platform. When assessing candidates for recruitment, your HR team can look for traits and behaviors that support an ethical culture, and eliminate candidates who might undermine it.
When your organization promotes ethics within your workforce practices while also giving back to the community or taking steps to minimize environmental impact, your employees will be proud to be a part of that culture. They will become your best brand ambassadors.
What steps are you taking to build an ethical culture at your organization?
If you're interested in knowing more about how behaviors trump skills in the digital world, you can read the magazine "Future of HR" by Raconteur.
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