A pioneering initiative to enhance youth employment in the digital world - undertaken by Vodafone and involving cut-e, an Aon company - has won the Association for Business Psychology’s 2018 award for Excellence in Innovation in Business Psychology.
The Future Jobs Finder is a free service which has provided career guidance and access to training content to over 350 million young people across 15 countries, since its launch in March this year. It is the world’s largest ‘job navigator’ for roles involving digital skills - and the only platform to use robust psychometrics for career mapping. cut-e designed a three-minute, emoji-based personality quiz to quickly identify a young person’s interests, activities and work preferences. Their answers are instantly mapped to specific, digital roles in their chosen city, which match their personality and interests. Relevant interactive courses from digital training providers are highlighted, which can help each individual to enhance their skills and achieve their career goals.
“We’re delighted to have been recognised by this award after partnering with Vodafone on this innovative, digital skills and jobs initiative,” said Andreas Lohff, CEO of cut-e. “Our assessments help young people to uncover their strengths and work preferences. The insights provided can be added to a CV to make that person stand out from the crowd. The real beauty of the Future Jobs Finder is that it guides young people towards a digital career that will really suit them.”
Founded in 2000, the Association for Business Psychology (ABP) runs conferences and training events for its 700 members. It also accredits relevant university courses. The Association’s members include practicing business psychologists and academics, as well as HR and OD practitioners.
The ABP’s annual Workforce Experience Awards Programme aims to recognise excellence in business psychology and promote initiatives that improve working life. Each award is judged by a panel of highly regarded, impartial psychologists and business professionals, from the public and private sectors. The winners are chosen based on specific criteria, including the effectiveness and sustainability of the outcomes achieved.
The 2018 Workforce Experience Awards were presented at the ABP’s Conference Gala Dinner, at the Brentford Lock Holiday Inn, in London.
Vodafone’s Future Jobs Finder is freely accessible via futurejobsfinder.vodafone.com
cut-e is an Aon company. For further information about all aspects of assessment, please visit www.cut-e.com
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